1990

1994

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• 1997

1998

1999

2000

2001

2002

2003

2004

• 2005

2006

2007

2008

 

2009

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2011

2012

• 2013


Founded in 1990 with a firm commitment to provide the best quality to customers, Totalife has since evolved into one of the leading companies in the health and wellness industry. Today, Totalife is renowned as the slimming empire of Malaysia. It has indeed created significant milestones in terms of company growth, expansion and development, product excellence, business partners’ success and the list of achievements continues to grow and grow. Over the years, Totalife has overcome many challenges together with our supportive staff, business partners and loyal customers. We are confident that with these collective efforts, Totalife definitely will continue to soar towards unprecedented achievements. Yes! We can accomplish dreams together.

1990

  • On 23rd December, Totalife International Company Limited was established in Taiwan by Mr. Winston Sun and Mr. Hsiao Teng Pin, together with a highly professional sales and management team.

1994

  • Totalife set up a Research and Development Centre in Los Angeles, United States to develop wide array of high quality products.

1995

  • Establishment of company’s first overseas subsidiary in Malaysia, Totalife (M) Sdn Bhd, with the vision to be at the forefront of the direct selling industry under the leadership of Executive Director, Mr. Frederick Ng.

1996

  • In March, Totalife was awarded the title of “Most Potential Direct Selling Company" by Today Direct Selling magazine.
  • In July, the 1st National Slimming Contest of Totalife Malaysia was held at Wisma MCA, Kuala Lumpur.
  • In November, Totalife Malaysia celebrated its 1st Anniversary with the theme “Celebrating A Glorious Year Of Achievements”

1997

  • In March, “Most Strategic Company” by Today Direct Selling magazine.
  • In March, the 2nd National Slimming Contest of Totalife Malaysia was held at Bukit Jalil Golf Resort, Kuala Lumpur.
  • In August, the 3rd National Slimming Contest of Totalife Malaysia was held at The Legend Hotel, Kuala Lumpur.
  • In September, a new product, Totalac was launched.
  • In November, celebrated the 2nd Anniversary of Totalife Malaysia with the theme “Soaring The Height Of Success Through Collective Entrepreneurship”

1998

  • In March, "Most Professional Direct Selling Company" by Today Direct Selling magazine.
  • In March, became the 51st member of the Direct Selling Association of Malaysia (DSAM).
  • In February, kick start of Slimming Project A Campaign for the year with an attractive grand prize of a BMW 318i.
  • In March, the 4th National Slimming Contest of Totalife Malaysia was held at Mint Hotel, Kuala Lumpur.
  • In August, the 5th National Slimming Contest of Totalife Malaysia was held at the Palace of the Golden Horses, Kuala Lumpur.
  • In November, celebrated the 3rd Anniversary of Totalife Malaysia with the theme “One Love, One Vision, One Spirit Thru Collective Entrepreneurship”

1999

  • In March, a new series skincare product, Sundear France was launched.
  • In March, kick started Quantum Leap 99-3S Campaign for the year with cash and prizes rewards amounted more than RM50,000.
  • In March, the 6th National Slimming Contest of Totalife Malaysia was held at Istana Hotel, Kuala Lumpur.
  • In July, the 7th National Slimming Contest of Totalife Malaysia was held at Subang Sheraton Hotel, Selangor.
  • In August, kick started Cash Rich Campaign in conjunction with 4th Anniversary Celebration with cash rewards amounted RM120,000.
  • In November, kick started Sundear France-Monte Carlo Travel Bonanza Campaign in conjunction with the launching of new series product of skincare, Sundear France, with reward trip to France and Monte Carlo.
  • In November, celebrated the 4th Anniversary of Totalife Malaysia with the theme “Millennium 2000…Blazing New Trails, Charting New Heights, Soaring Ahead”

2000

  • In January, kick started Millennium Bonus Campaign for the year with higher % of marketing plan rewards.
  • In April, the 8th National Slimming Contest of Totalife Malaysia was held at Century Hotel, Kuala Lumpur.
  • In August, the 9th National Slimming Contest of Totalife Malaysia was held at Mint Hotel, Kuala Lumpur.
  • In September, acquired property for Head Office measuring over 7,000 sq. ft to accommodate the company’s rapid development.
  • In October, kick started Millennium DO Campaign with higher % of marketing plan rewards and travel voucher.
  • In November, celebrated the 5th Anniversary of Totalife Malaysia with the theme “The Slimming Empire Soars To New Cosmic Dazzle”

2001

  • In July, kick started Trip to Hatyai Campaign with free trip reward to Hatyai worth RM380.
  • In July, the 10th National Slimming Contest of Totalife Malaysia was held at Crown Princess Hotel, Kuala Lumpur.
  • In July, the 11th National Slimming Contest of Totalife Malaysia was held at Subang Sheraton Hotel, Selangor.
  • In October, accredited with ISO 9001:2000 by SIRIM.
  • In October, a new product for the purification series, Autospa was launched.
  • In November, celebrated 6th Anniversary of Totalife Malaysia with the theme “The Ultimate Certification & Commitment Of Quality Improvement”
  • In November, Fleco Home Appliances series product was launched.

2002

  • In March, it was determined that since Totalife had started, 37,883 customers had lost beyond 1 Million pounds (equivalent 152 elephants).
  • In March, kick started A Trip to Betong, Yala, Thailand with free trip reward to Thailand worth RM388.
  • In March, the 12th National Slimming Contest of Totalife Malaysia was held at Subang Sheraton Hotel, Selangor.
  • In May, kick started Top PGPV Producer with monthly product redemption voucher reward.
  • In July, new improved formulation product, TD-8 was launched.
  • In July, the 13th National Slimming Contest of Totalife Malaysia was held at Subang Sheraton Hotel, Selangor.
  • In August, kick started Fleco Lucky Draw Campaign with rewards worth more than RM16,000 inclusive grand prize of a New Zealand Incentive Trip worth RM4,800.
  • In October, awarded with Malaysia Book Of Records “Most Number of Slimming Contests”.
  • In November, celebrated 7th Anniversary of Totalife Malaysia with the theme “Celebrating 2555 Of Supreme Qualify Lifestyle”

2003

  • In January, kick started Top PGPV Producer Campaign 2003 with monthly product redemption voucher rewards.
  • In January, the 14th National Slimming Contest of Totalife Malaysia was held at Klang Executive Club, Klang.
  • In June, the 15th National Slimming Contest of Totalife Malaysia was held at The Legend Hotel, Kuala Lumpur.
  • In September, introduction of a new organic slimming workshop program, Slimming Project A (SPA).
  • In November, awarded with “The Top Enterprise” in the 6th Global Golden Earl Award
  • In November, kick started Incentive Trip Campaign with a free trip reward to Hong Kong (4D3N) worth RM1,888.
  • In November, the 16th National Slimming Contest of Totalife Malaysia was held at Genting International Convention Centre (GICC), Genting Highlands.
  • In November, celebrated 8th Anniversary of Totalife Malaysia with the theme “Adore Totalife, Ascend To The Glamorous Lifestyle”
  • In December, establishment of Totalife Singapore.

2004

  • In January, kick started Top PGPV Producer Campaign 2004 with monthly product redemption voucher rewards.
  • In January, kick started Incentive Trip Campaign with a free trip reward to Hong Kong (4D3N) worth RM1,888.
  • In January, kick started Langkawi Incentive Trip Campaign with a free trip reward to Langkawi to attend the 1st International Convention worth RM 688.
  • In April, kick started Outstanding Slimming Consultant with cash prize rewards amounted RM12,000.
  • In April, awarded with Malaysia Book Of Records “Largest Slimming Workshop (261 participants)”.
  • In May, another new product of purification series, Ning Oil was launched.
  • In June, had helped 76,415 customers loss beyond 2 Million pounds (equivalent 306 elephants).
  • In June, the 1st International Convention was held in Langkawi.
  • In June, the 17th National Slimming Contest of Totalife Malaysia was held at Palace of Golden Horses, Kuala Lumpur.
  • In June, 1st Emerald Exco Leadership Seminar was held.
  • In July, kick started Phuket Cruise Away Campaign with a free cruise reward to Phuket worth RM1,988.
  • In September, awarded with Top 10 in Enterprise 50 Award.
  • In November, the 18th National Slimming Contest of Totalife Malaysia was held at The Sunway Lagoon Resort Hotel, Selangor.
  • In November, celebrated 9th Anniversary of Totalife Malaysia with the theme “Totalife Soars, Yesterday, Today And Into The Vibrant Future”
  • In November, kick started KunMing Kaleidoscope Campaign with a free trip reward to KunMing worth RM1,698.
  • In December, the 1st Crown & Diamond Exco Leadership Seminar was held.

2005

  • In January, kick started Top PGPV Producer Campaign 2005 with monthly product redemption voucher rewards.
  • In January, kick started Emerald Exco, Crown & Diamond Exco Leadership Seminar Campaign.
  • In February, new product, Total L-Gae was launched.
  • In March, kick started Koh Samui Discovery Campaign with a free trip reward to Koh Samui worth RM2,088.
  • In April, one new skincare product of Sundear, Facial Scrub was launched.
  • In April, set up of first Customer Service Centre in Tesco, Ipoh.
  • In June, awarded with Malaysia Book of Records “Longest Running Slimming Contests”.
  • In June, awarded with Halal certification.
  • In June, the 19th National Slimming Contest of Totalife Malaysia was held at Sunway Pyramid Convention Centre, Selangor.
  • In July, kick started Breakaway Perth West Oz Campaign with a free trip reward to Perth worth RM3,088.
  • In September, awarded with Top 8 in the 3rd Malaysia 100 Outstanding SMEs Golden Bull Award. In October, new improved formulation of Tolagen Plus was launched.
  • In November, kick started Enchanting Magical Hong Kong Disneyland Campaign with a free trip award to Hong Kong Disneyland worth RM2,088.
  • In November, awarded Malaysia Book of Records “Largest Slimming Workshop 2005 (479 Participants)”.
  • In November, the 20th National Slimming Contest of Totalife Malaysia was held at Sunway Pyramid Convention Centre, Selangor.
  • In November, celebrated 10th Anniversary of Totalife Malaysia with the theme “A Decade Of Making Life Better”
  • In November, new product, Fittache was launched.
  • In December, Finalist of the National Award for Management Accounting (Nafma).

2006

  • In March, awarded with Singapore Book of Records “The Largest Slimming Workshop (242 participants)”.
  • In February, new improved formulation Sundear Hand Cream was launched.
  • In June, the 21st National Slimming Contest of Totalife Malaysia was held at Ipoh Parade Shopping Complex, Perak.
  • In June, new product, Total Jing was launched.
    By October, had helped 114,012 customers loss beyond 3 Million pounds (equivalent 456 elephants).
  • In November, celebrated 11th Anniversary of Totalife Malaysia with the theme “Celebrating 11 Years Of Unity & Empowerment”
  • In December, the 22nd National Slimming Contest of Totalife Malaysia was held at Berjaya Times Square Shopping Complex, Kuala Lumpur.
  • In December, new series cosmetic product, Renommée was launched.
  • In December, awarded with Singapore Book of Records “The Largest Slimming Workshop (321 participants)” for the second time.

2007

  • In April, set up first LEARN Station in Tesco, Penang.
  • In April, newly upgraded formulation product, TD-Plus was launched
  • In June, the 23rd National Slimming Contest of Totalife Malaysia was held at Putrajaya International Convention Centre.
  • In October, became the member of MRCA.
  • In November, the 24th National Slimming Contest of Totalife Malaysia was held at Genting International Convention Centre (GICC), Genting Highlands.
  • In November, celebrated 12th Anniversary of Totalife Malaysia with the theme “Total Commitment, Ultimate Achievement.

2008

  • In January, kick started 1st Period 2008 Totalife Bonanza Campaign in conjunction with Executive Leadership Seminar Campaign.
  • In June, the 25th National Slimming Contest of Totalife Malaysia was held at Genting International Convention Centre (GICC), Genting Highlands.
  • In June, the 3rd International Convention was held in Genting International Convention Centre.
  • In July, new product, Total A3 Soup was launched.
  • In October, new product, Sundear Sun UV Cream and Sundear Power C White UV S Serum Mask were launched.
  • In November, the 26th National Slimming Contest of Totalife Malaysia was held at Dewan Sri Negeri, Ayer Keroh, Melaka.
  • In November, celebrated the 13th Anniversary of Totalife Malaysia with the theme “One Slimming Aspiration, 4,000,000 Pounds Inspiration”.
  • In November, newly upgraded formulation product, Total En-Liv (Total L-Gae) was launched.

2009

  • In January, NINTO Shapewear Lingerie was launched.
  • In February, kick started 2009 “I Win” Campaign with cash, car and prizes rewards amounted more than RM500,000.
  • In June, the 27th National Slimming Contest of Totalife Malaysia was held at Putrajaya International Convention Centre.
  • By July, had helped 152,849 customers loss beyond 4 Million pounds (equivalent 611 elephants).
  • In October, kick started “All Win” Campaign in conjunction with AutoShip Program.
  • In November, the 28th National Slimming Contest of Totalife Malaysia was held at Shah Alam Convention Centre.
  • In November, celebrated the 14th Anniversary of Totalife Malaysia with the theme “1 Hope, 1 Dream, 1 Voice, 1 Totalife”.
  • In November, new product, Sundear Le Unique C Serum and H Serum were launched.

2010

  • In April, kick started AutoShip Bonus Plus Campaign.
  • In June, the 29th National Slimming Contest of Totalife Malaysia was held at Putrajaya International Convention Centre.
  • In September, kick started 1 Action 5 Rewards Vacation Bonanza Campaign.
  • In November, the 30th National Slimming Contest of Totalife Malaysia was held at One World Hotel, Petaling Jaya.
  • In November, celebrated the 15th Anniversary of Totalife Malaysia with the theme “Enriching Life Beyond The Next 15 Years”.

2011

  • In January, new product, Harmoni Drink and Latte En-Liv were launched.
  • In June, kick started AutoShip Achievement Bonus Campaign.
  • In August, Totalife’s Yo! Zone was launched. It houses a new range of our online resources in electronic format, which consists of E-Magazine and Web TV.
  • In September, kick started AutoShip Builder Training Campaign and 16th Anniversary Celebration Campaign.
  • In November, the 31st National Slimming Contest of Totalife Malaysia was held at Ciao Ristorante, Kuala Lumpur.
  • In November, celebrated the 16th Anniversary of Totalife Malaysia with the theme “2012 Beyond Boundaries”.
  • In December, awarded with “Malaysia Most Outstanding Retailer-Chains 50 Success Stories Award”

2012

  • In January, new product, Fiber Green was launched.
  • In February, new product, Xin Mai Ning was launched.
  • In February, kick started AutoShip 808 Campaign.
  • In February, Totalife is recognized with the prestigious “Code of Ethics” by the World Federation of Direct Selling Association.
  • In March, kick started AutoShip Dynamic Compression Campaign.
  • In June, launched the “Samsung Galaxy SIII Giveaway Campaign” at Totalife Malaysia Facebook Page.
  • In July, kick started Fabulous 9 Recruitment Campaign with free trip worth RM2,500 to Cebu Islands, Philippines.
  • In October, kick started Fabulous 7 Campaign with a free trip to Star Cruise Libra at Penang.
  • In November, celebrated the 17th Anniversary of Totalife Malaysia at Star Cruise Libra, Penang.

2013

  • In January, kick started 1 Fabulous Campaign with 4 free trips including Japan with total worth more than RM15,000.
  • In January, new product, REDX Collagen Drink was launched.
  • In March, awarded with “2013 Direct Selling Classical Award”